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If you don’t like adult homework or planning out the details of your blog as a business, then this post is DEFINITELY for you. If you currently (or ever plan to in the future) regard your blog as a business, or a way to make money, or grow your platform, or enhance your brand, then creating a blog business plan is essential.“Why? Why must I do this? This is just part of your nefarious plan to keep me busy . But, if you don’t 1. I’ll enter you into the “Regina wastes my time and life e- gift card drawing” for $2.

Amazon. com, because here’s the deal: I’d never recommend starting a business without a business plan, so I feel passionately about you developing a blog business plan if you’ll ever regard your blog as a business. Don’t let the list of blog business plan sections (below) scare you. You don’t have to write the whole plan in one sitting, and you will find that each section is simpler than it looks. Since you probably take your blog + business pretty seriously, I actually think you’ll enjoy filling out the sections below. Your business plan for your blog will accomplish many things.

It will: Give you new blog + business ideas as you write. Help you take your blog seriously as a business. Prompt you to discover and analyze your growth potential. Help you to carefully plan the ways to make money from your blog that best fit your brand. Help you to budget and not overspend.

Guide you through future decisions for your blog as a business. Give you a clear picture of how you will promote + grow your blog. Your blog may not require each section of this plan; you’ll be the one who determines how much to include. However, if you’re running your blog as a business, each section you write is important and should ideally be completed before you invest a substantial amount of time or money in your business. A thorough blog business plan will help you avoid major obstacles and will guide your decisions unlike any other document. When considering a new idea, upcoming blog post, customer request or suggestion, expansion, marketing opportunity, or any other operational item, you will have this plan to consult. Operating a blog and a business without a roadmap can hurt your growth potential or cause your reach to grow more slowly than it could have.(Quick tip: I recommend reading through your blog business plan at least once each month.

This will help you stay on track with goals as well as remind you of objectives you’ve forgotten about that can fill your “free time.”)Writing tip: You can write your blog business plan in any order you wish, and in fact it might be easiest to start with the sections you’re most excited about to get the ideas and energy flowing. Download: For your own blank template to copy + paste, then fill out, feel free to use this Google Doc. Psssst: You can also get this epic, FREE, beautiful workbook version of your business plan—3.

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I’ll send it to you immediately. Hey: When you sign up for your free Blog Business Plan Workbook and Template above, you’ll start receiving Ninja Notes from me each week. They’re filled with action packed guidance for your blog or business. I’ll also send you a link to a free course on blogging that I have as well as a free 8. Book on creating a stellar brand.

Complete Side Note: You’re so welcome that I found this quick video to help you write your business plan “like a champ.” It got me pumped up before I started creating this post. I recommend you keep chanting “the champ is here” as you power through your business plan for your blog. But you know, if boxing snippets don’t work for you, find some music or motivating thoughts that do. Blog + Brand Summary.

Vision Statement. A vision statement should be inspirational and practical; it should give a clear picture of your blog’s purpose. Answer questions such as: Why does this blog exist?

Where do I see it going in the future? What are my long- term core values and plans? How do I want society to view my blog? Mission Statement.

Your mission statement should set you apart from other blogs and should show the practical ways in which you will accomplish your overall vision. Answer questions such as: What are my responsibilities and commitments to my readers? What is my “blog culture” and how will it show through? How will I practically accomplish my vision during day- to- day operations?

Ideal Reader. Define and discover your ideal reader or target market. Who are you writing for? Who will ideally come to read your content . Here’s a post I wrote with a free download and tons of questions to get you thinking about your ideal reader: How to Create an Ideal Reader Profile for Your Blog.

Blog Culture. Determine and define the “culture” you want your blog to have. What quirks will you show? What style and tone will you write in? What types of images will you use? If your blog had human personality traits, what would they be? Blog + Brand Goals. Objectives. List three or more short objectives for your blog in the next six months to one year.

Your objectives should be concise and measurable so you’ll be able to determine whether or not you’ve met them. Below are examples of objectives for a “hipster” wedding blog.

Choose items that are vital for growth. Set keys to success that will make your objectives from the previous section possible. Here are some keys to success for our fictional wedding blog: ? Develop a platform for speaking engagements or a book?

Attract enough people to your products and services to make a full- time income? Connect with like- minded people and share your thoughts? Establish your expertise in your field? Blog Guidelines + Best Practices. Blog Categories. Based on what you like to talk about within your blog genre or niche, as well as what your ideal reader might like, develop a list of your blog’s main categories. These may change over time and that’s okay. Categories should be easy to understand and user friendly because many blog readers like to navigate around your site or access your content based on how you have posts categorized.

Blog Schedule. Whether you have an actual posting schedule (ex: Mondays, Wednesdays, and Fridays) or you simply develop a writing schedule with the idea that you’ll try to post at least X times per week or month, make sure you set up a system to help you consistently create quality content. Whereas I used to use huge, bright stickers from MOO for my blog topics in a traditional calendar/planner (as pictured below), (and I of course now use the Epic Blog one- year editorial planner), you may use a digital calendar like normal people. Whatever works! By the way: Don’t judge me. I know I should probably do this all using Google Calendar or something a little bit more “techie,” but this is what currently works for me. Don’t be afraid to find your perfect system, no matter how weird.

Note: Your readers will become accustomed to seeing your posts at a certain frequency. Part of building reader trust and value for your visitors is maintaining regular posts. Business Tasks + Schedule. Write down all the regular tasks you need to complete and assign them to different days of the week. Whatever works for you. My business tasks go in my planner as the square black & white stickers you can see in the planner image above. Guest Posting Guidelines.

If you plan to feature guest posts on your blog from other bloggers/experts, create some general guidelines that you can email out or post on your site to make the process smooth and beneficial for your guests and your blog. Blog Offerings + Monetization. Blog Products. List any physical or digital products you will sell from your blog. List the items’ features and the value each item will add to your readers or clients. Crack Para Rainbow Six Lockdown Free.

When it comes time to write a sales page, sidebar note, or blog post about the items you sell, use descriptions that communicate the problem your item solves for you customer or the way your products add fun, enjoyment, et cetera. Make sure to include any services you plan to offer in the near future so you can start planning for them.